Month: December 2021

Agency Journey Episode 16 (Y15M7)

December 27, 2021
by Peter Kang
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The last month of the year really felt like an all-out sprint at Barrel. We launched websites for clients, began new engagements, and closed new deals–a mad dash to set ourselves up for a strong start in 2022. Thankfully, we have some time to rest up and recuperate before things pick up with full force in January. About Agency Journey: This is a monthly series detailing the happenings of my agency Barrel, founded in 2006. You can […]

Common Opportunities in Growing E-commerce Businesses Vol. 2

December 19, 2021
by Peter Kang
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Prelude: Check Out Volume 1 Over three years ago, I wrote about common opportunities I saw with growing e-commerce businesses that approached Barrel for help. These were low-hanging fruit opportunities that could make immediate impact for many businesses. While new software, services, and approaches have become available, the original list of opportunities still remain very relevant: Google Analytics Setup & Campaign Tracking Email Automations Product Photography Image Size / Website Speed Product Organization Product Recommendations […]