Month: August 2024

Agency Journey Episode 48 (Y18M3)

August 31, 2024
by Peter Kang
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When a lead comes in directly to me these days, I usually just loop in the appropriate agency by email and let them take it from there. Still, for a select few calls each week, I end up taking a call on my own first. These are usually opportunities where it’s not totally clear which agency would be the best fit. I enjoy these calls because I can take the time to learn about the […]

Agency New Business Sales Basics

August 25, 2024
by Peter Kang
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I remember the earliest days of doing new business sales at Barrel – we cobbled together screenshots of some random freelance work as our portfolio and had nicely printed business cards. The only reason we won was because our prices were unbelievably low. In many cases, we would’ve just done the work for free. It took time for us to build up our standards for handling new business. We had to get the basics in […]