Month: November 2024

Investing in Stories as an Asset Class

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I used to downplay my introductions when meeting new people. “Oh, I make websites,” I would say. People would assume I was a freelancer working with local small businesses. Nothing wrong with it, but also not memorable. Over time, I got comfortable sharing more details – that I ran my own business I co-founded with a friend, that we worked with X, Y, Z brands, and produced this and that kind of work. More people […]