Peter Kang

Exactly a year ago, I wrote about our work around Barrel’s CPG positioning: This past month was filled with various activities that we believe will pay off in the long run. One angle we are pursuing is to position Barrel as an expert firm that helps CPG food and beverage brands get the most out of their website, not only via their direct-to-consumer e-commerce, but by generating greater brand awareness, building direct relationships with customers, […]