Peter Kang

We’re slowly working through a rebranding for Barrel Holdings. Bolster is helping us with our new look. Currently, it’s just a simple Google font with black text on white background. My presentation decks are made using an out-of-the-box minimalist template. We figured that since we’re always talking to a lot of creative/design-focused agency owners and also have some very design-forward agencies in our portfolio, we ought to represent ourselves with a more put-together look. Here’s […]

Exactly a year ago, I wrote about our work around Barrel’s CPG positioning: This past month was filled with various activities that we believe will pay off in the long run. One angle we are pursuing is to position Barrel as an expert firm that helps CPG food and beverage brands get the most out of their website, not only via their direct-to-consumer e-commerce, but by generating greater brand awareness, building direct relationships with customers, […]