Author: Peter Kang

2021: An Annual Review

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I’m switching things up and instead of focusing on habits and goals (see previous years), I hope to start a new tradition with an annual review of the past year. Since I’ve written extensively on what’s been happening with Barrel throughout the year (see Agency Journey), I’ll focus more on highlights and activities outside of work in this review along with some thoughts on the upcoming year. Major Highlights Welcoming Teddy On March 10, 2021, […]

Agency Journey Episode 16 (Y15M7)

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The last month of the year really felt like an all-out sprint at Barrel. We launched websites for clients, began new engagements, and closed new deals–a mad dash to set ourselves up for a strong start in 2022. Thankfully, we have some time to rest up and recuperate before things pick up with full force in January. About Agency Journey: This is a monthly series detailing the happenings of my agency Barrel, founded in 2006. You can […]

Common Opportunities in Growing E-commerce Businesses Vol. 2

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Prelude: Check Out Volume 1 Over three years ago, I wrote about common opportunities I saw with growing e-commerce businesses that approached Barrel for help. These were low-hanging fruit opportunities that could make immediate impact for many businesses. While new software, services, and approaches have become available, the original list of opportunities still remain very relevant: Google Analytics Setup & Campaign Tracking Email Automations Product Photography Image Size / Website Speed Product Organization Product Recommendations […]

Agency Journey Episode 15 (Y15M6)

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The past month has been a whirlwind of activity at Barrel, not to mention a number of stressful happenings at home especially with our two young ones (e.g. sleep regressions, potty training mishaps, school challenges, getting sick, etc.). I’m so grateful for Thanksgiving and the chance to rest up and slow things down a little bit before one last push to end 2021. About Agency Journey: This is a monthly series detailing the happenings of my agency […]

Networking: Tactics and Lessons for Connecting with Other People

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If there was a skill I wish I had worked on earlier in my career, it would be networking, which I define as the act of connecting with other people, sharing stories, finding common interests, and developing long-term relationships. I consider myself pretty average when it comes to networking, but I wanted to share some tactics and lessons I’ve picked up along the way and found to be helpful. I also figure that writing these […]

Agency Journey Episode 14 (Y15M5)

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Missing the Office Vibe I’ve started going into the office at least once a week. It’s been a great change of pace from being in my home office (bedroom) and a chance to serendipitously run into people I know and catch up with some folks face-to-face. We decided to keep our Manhattan Barrel office even as offers to fully sublease it were available. We’ve sublet some desks and also let friends and Barrel Venture Partners […]

Exploring Personal Dreams

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I’ve been making my way through The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien (see my Twitter thread of highlights & excerpts from the book). It’s an informative and fairly dense book about the qualities of a luxury brand and what these brands can do to maintain their status and business health. The authors define the “essence of luxury” as the desire for social stratification, […]

Agency Survival: Handling Challenging Times for the Business

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We’ve been through our fair share of ups and downs at Barrel including some close calls on remaining solvent as a business. Through these rough times, we’ve learned some approaches to help us be more resilient as a business. More importantly, we’ve learned that the ability to survive (and eventually bounce back) requires a mindset that can hold two opposing views: the worst-case scenario where everything burns down in flames and the optimistic view that […]

Agency Journey Episode 13 (Y15M4)

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The Unstoppable Force of Adaptation I sometimes find it frightening to realize how quickly we as humans adapt to new situations and take for granted or get used to situations that, just days or weeks ago, seemed out of reach or a very remote possibility. This goes for good things, unfortunate things, and everything in between. We are adaptation machines. We’ve been making a great deal of progress on many fronts at Barrel. We are […]

The Five Omissions of Reward-Centered Leaders from “The Motive” by Patrick Lencioni

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In The Motive, a leadership parable by Patrick Lencioni, he shares two types of leadership approaches: Reward-centered leadership: the belief that being a leader is the reward for hard work; therefore, the experience of being a leader should be pleasant and enjoyable, free to choose what they work on and avoid anything mundane, unpleasant, or uncomfortable. Responsibility-centered leadership: the belief that being a leader is a responsibility; therefore, the experience of leading should be difficult and […]

Agency Journey Episode 12 (Y15M3)

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Capping Off a Full Year of Reflections I began Agency Journey last September as a way to make space to reflect on the many decisions and various efforts that go into running Barrel. My hope was that in creating a record of my thoughts, I could A) personally benefit from the exercise of examining  and looking back on different highlights and challenges and B) help others by sharing my learnings and mistakes. The series has […]

Operating Rules Vol. 3 (Diet Edition)

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Note: This is Volume 3 of my “Operating Rules” series. Check Volume 1 and Volume 2. I’ve come to appreciate diet as an important lever for influencing my day-to-day wellbeing and also for giving me confidence about my long-term health. Eating is something we do multiple times a day and what goes into our body ultimately determines how our bodies function and feel. A lot of my food knowledge comes from years of watching videos […]

Agency Journey Episode 11 (Y15M2)

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I’m writing this after a full week away from work. My family took a trip a few hours north and stayed at an Airbnb, exploring the local towns and parks. While a vacation with two young children–especially with one who’s going through a sleep regression–wasn’t necessarily relaxing, I enjoyed the opportunity to take my mind off of work and to create some nice memories. Additionally, it was very rewarding to know that the business was […]

Five Types of People Success to Celebrate in Business

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I’m pretty certain that when I’m an old man looking back on my time as an agency business owner, the thing that’ll matter most won’t be how much money I made or the prestige of the clients we worked for. The actual work we did for clients will also largely be forgotten. What will matter to me the most, by far, will be the relationships I had with the people I worked with as well […]

Agency Journey Episode 10 (Y15M1)

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We’ve been gradually increasing our headcount as of late to keep up with growing accounts and new projects. We’ve also been hiring for non-billable roles to support with different business functions. These are all important investments as we look to scale the agency. However, a lesson for me to keep in mind is that headcount does not necessarily equate to success. I recommend this short 10-min podcast featuring Greg Alexander, the author of The Boutique, where […]

Minimizing Regrets With How I Spend My Time

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“If you can project yourself out to age 80 and sort of think, ‘What will I think at that time?’ it gets you away from some of the daily pieces of confusion.” – Jeff Bezos, on his Regret Minimization Framework Bezos recalls how he made the decision to leave his cushy hedge fund job to start Amazon. He used what he called the “Regret Minimization Framework” to think of himself at age 80 and imagine […]

My Personal Finance Snapshot (June 2021)

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It’s been almost 9 months since my last personal finance update. You can see all my past personal finance updates right here. Over the years, I’ve gone from talking about personal finance tools to focusing more on asset allocation, the investment decisions I make with my money. Note: All content here is for informational purposes only and do not constitute any investment advice. Please do your own due diligence and make your own investment decisions. […]

Agency Journey Episode 9 (Y14M12)

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There’s momentum and energy in the air at Barrel. And it’s not only because we launched new work for clients or won new business. It’s the result of committing to big goals, making hard decisions, and following through on proposed changes. It’s operating from a mindset of “why not?” and “why not us?” vs. one of fear and scarcity. It’s taken me and Sei-Wook nearly 15 years to find our way to where we are […]

Minding My Own History

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“The historian always oversimplifies, and hastily selects a manageable minority of facts and faces out of a crowd of souls and events whose multitudinous complexity he can never quite embrace or comprehend.” “Obviously historiography cannot be a science. It can only be an industry, an art, and a philosophy—an industry by ferreting out the facts, an art by establishing a meaningful order in the chaos of materials, a philosophy by seeking perspective and enlightenment.” (Will […]

Agency Journey Episode 8 (Y14M11)

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Even after all these years, it still stings when I learn that a Barrel team member has decided to give notice and move on from the company. There are many reasons why people leave, but I can’t help feel like we’ve let them down somehow. It stings the most when I first hear the news because my mind races towards thinking about all the things we failed to do to keep that person. With time, I chill […]