Exploring Client Concentration in an Agency Business
Client concentration isn’t a topic that comes up much when I chat with other agency operators. The most common references to client concentration I’ve heard are usually concerns from folks who rely heavily on a single client for most of their revenue. Agency business experts and 2Bobs podcast hosts Blair Enns and David C. Baker recommend that creative firms should have a roster of around 8-15 clients. This doesn’t matter if you’re doing $1 million […]



















