Peter Kang

Refreshed and back from the holiday break, it’s been a very fast-paced and intense January. Let’s jump in to episode 5. About Agency Journey: This is a monthly series detailing the happenings of my agency Barrel, founded in 2006. You can find previous episodes here. Highlights A Week of Looking Ahead The week of January 11th was a crucial “planning” week to help us prioritize initiatives and set goals for 2021. One session, two and half hours long, […]

One question that’s kept up coming up again and again in my mind the past few weeks has been: “Are we in a better place than we were a year ago?” In other words, what kind of progress have we made? One bit that’s been a damper towards the end of the year has been the slowed momentum in new business won and receivables collected in Q4. While we’ll finish the year slightly above where […]

The past four weeks haven’t been the smoothest of times. We’ve had some hiccups in delivering for our clients that’s led to frustration for our clients and scrambling on our end to make amends. New business activity has also been slower than we’d like, so our numbers aren’t looking great at the moment. I trust that things will improve and we’ll find a way through these rough patches. What I’ve come to value more and […]

As someone who grew up watching and playing a lot of sports, especially football and basketball, the final quarter of the year in business excites me in a way that the 4th quarter might motivate and energize a competitive player. If there’s anything left in the tank, I want to put it all out there. Knowing there’s a holiday break to end the year, I want to give it my all and get lots of things done […]

Intro to a New Series I’m 14 years and 4 months into running Barrel, a digital agency that I started with Sei-Wook Kim back in 2006. We’re a team of 30+ full-time employees and dozens of contractors all over the world. We work with a number of brands and organizations to build and optimize their websites and help them on their marketing efforts across email, social, and search. I’ve been publishing on my blog about […]