Hi, I’m Peter.

I’m a proud father of three boys and an entrepreneur. My personal mission is to be a facilitator of opportunities, wellbeing, and happiness in the lives of others.

I was born in Korea, immigrated to the US in 1989, and grew up mostly in New Jersey. I went to Columbia University for college and worked for a year at the now-defunct Lehman Brothers.

In 2006, my friend Sei-Wook Kim and I founded Barrel, a web design and development agency. We ran the company together for 18 years, building a leading e-commerce agency and working with dozens of household brands.

In 2021, we launched Barrel Holdings, a holding company. Along with Barrel, Barrel Holdings features several other agencies that we’ve either launched or acquired. In 2024, Sei-Wook and I stepped away from the day-to-day of Barrel to focus full time on Barrel Holdings. We are actively building and overseeing our portfolio, helping our agency leaders scale and achieve successful outcomes.

We also run a website called AgencyHabits that provides resources and tools for agency operators.

I write from time to time about lessons learned from running agency businesses, including my on-going series called Agency Journey, which I post once a month.

Outside of work, I like to spend time with my family, read, write, take long walks, and work out.

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Advertising disclosure: some of the links from my blog are affiliate links to Amazon, where I get a small commission if you make a purchase.